Brochures and reports are pure design to me. From charity annual reports to extensive catalogues, they need a light touch and the clarity of information design. Work such as this can be part of a team effort - my main role on the large CIEH Qualifications catalogue was the creation of the templates, which are still going strong many years, and many updates, later.
Sometimes I’m designing a report from scratch, on other occasions I’m working from an existing design, or just updating it. Each time, it’s about precision - achieving a design which not only does its job, but which another designer could pick up at a later date if the need arose.
