Direct marketing is a challenging discipline. The chain of command all have to approve an end product. My job is to not let the message become diluted by the opinions, and instructions, given. Sometimes there is a whole suite of flyers, web banners, emails and promotional objects. Sometimes it’s just a postcard. I’ve worked on a wide range of marketing materials over the years. Sometimes the client wants large amounts of text on an item, on other occasions it’s a handful of words. With mail merging allowing for personalised items, knowledge of the possibilities (and limitations) of personalisation printing has come in useful.
